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Risk-taking and energy drink use in college students.Highlights of RIA research findings in this area included: However, caffeinated mixed drinks such as Red Bull & vodka or Jagerbombs remain extremely popular.

After several highly publicized cases in 2010, the FDA no longer permits ready-to-drink alcoholic beverages such as Four Loko, Joose, or Maxx to contain caffeine. Poison control centers and emergency rooms have documented a rapidly growing number of cases of caffeine intoxication involving energy drink use, particularly when coupled with alcohol or other substance use. Overuse can lead to symptoms ranging from mild (headaches, jitteriness, anxiety) to severe (insomnia, heart palpitations, seizures). Although provocatively named brands such as Full Throttle, Daredevil, Havoc, Rage, Bawls, Who’s Your Daddy, Whoop Ass, and Extreme Ripped Force are designed to appeal to a target demographic of 18-25 year olds, they are nearly as common among high school students.Įxcessive energy drink use is associated with several potential health risks. alone, energy drinks such as Red Bull, Monster, and Rockstar have become staples of the adolescent and young adult market.

With sales expected to approach $20 billion a year by 2013 in the U.S. The potential interactions among these ingredients are not well understood. Energy drinks also contain sweeteners, amino acids such as taurine or l-carnitine, massive doses of B vitamins, and plant or herbal extracts such as gingko biloba, ginseng, or milk thistle.

These drinks typically contain as much caffeine as a cup of coffee and three times as much as a standard soft drink, with some brands containing much higher doses.

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